There’s nothing more personal than home, as the last year made clear. That also means the stakes are high when it comes to earning a satisfied customer. In 2020, stay-at-home orders, construction slowdowns and pandemic-related supply and labor shortages created a particularly challenging environment. …

While 2020 has been a year like no other, it’s also been a year centered around a return to true fundamentals: family, health, home. With home at the center of our lives as never before, the pandemic has helped unleash demand for homeownership and all the financial and emotional benefits…

Sometimes all it takes to change everything you think you know is one good question. That’s what led to my “aha” moment about sustainability and housing affordability. For years, businesses have struggled with the gap between the value consumers say they place on environmentally conscious products and their actual purchasing…

Most of us think of customer obsession as the territory of the digital age, the result of aggregating online behavior and big data into actionable customer insights. But in the most brick and mortar of businesses — homebuilding — we’ve been deploying it for decades. In 1996 — back when…